Zesty Coach is an online AI-powered life coach built to challenge users and cut through excuses with a bold, no-nonsense approach. The brand leans into its “zesty” attitude—direct, unapologetic, and effective—which naturally led to the lemon as its core identity. Collaborating closely with the client, I developed a clean, modern logo inspired by Apple's sleek iconography, striking a balance between simplicity and sharp personality. Zesty Coach doesn't sugarcoat—it's designed to push users toward real growth, whether that means getting fit or getting honest.